Marketing Operations Manager - SaaS/ B2B (f/m/d) für Hamburg gesucht

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Job Kategorie: IT/IT-Dienstleistung Informationstechnologie (IT)

Stellenangebot Basisdaten

Arbeitsort:: DE 20095 Hamburg
Umkreis:: keine Angabe.
Art der Arbeitsstelle:
Letze Aktualisierung:: 02.06.20252025-06-02

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Stellenausschreibung: Marketing Operations Manager - SaaS/ B2B (f/m/d)

Arbeitgeber bzw. Arbeitsvermittler: plancraft GmbH in Hamburg

Branche: IT/IT-Dienstleistung

Kategorie: Informationstechnologie (IT)

Stellenbeschreibung: OUR MISSION AT PLANCRAFT Digitizing contractor companies? We love it. We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #humble . YOUR MISSION AT PLANCRAFT The mission of the Marketing Operations Manager is to build scalable, data-driven marketing systems that improve lead quality, enable performance-driven campaigns, and power plancraft’s international growth through automation, attribution, and analytics. Why this is exciting You'll help shape the operational marketing engine of one of Europe’s fastest-growing SaaS companies. High impact: Enable the marketing team to scale campaigns that reach thousands of craft businesses. Unique challenge: Build a fully data-backed, automated system from a high-growth starting point. Key Objectives Optimize and scale the marketing tech stack (HubSpot, GA, Meta, LinkedIn Ads, etc.) to ensure seamless and efficient operations. Develop and implement a robust attribution model that supports budget optimization across paid and organic channels. Enhance lead quality and conversion rates by improving scoring, segmentation, and qualification workflows. Enable accurate and timely reporting of marketing KPIs, CAC, ROI, and funnel performance. Support international growth by preparing operational infrastructure for market localization and scalability. KPIs & Success Metrics Attribution Accuracy: A working attribution model is implemented and used in campaign planning. Marketing Funnel Efficiency: MQL → SQL conversion rate increases by X% within X months. Data Accuracy & Dashboard Adoption: Internal stakeholders rely on a single dashboard for marketing performance with >90% satisfaction. Automation Coverage: X% reduction in manual marketing workflows via automation. Expectations for the first 90 days A full audit of the marketing tech stack has been conducted with recommendations delivered. The first attribution setup is piloted or live. Reporting dashboards for core KPIs (CAC, LTV, MQL, SQL, ROI) are implemented. Marketing automation workflows (e.g., email sequences, lead nurturing) are optimized to reduce manual work. Responsibilities Marketing Tech Stack Ownership: Audit, manage, and scale HubSpot, analytics, and ad platforms. Marketing Automation: Implement and maintain workflows for email, lifecycle stages, lead nurturing. Attribution Modeling: Develop and optimize a attribution model to improve ROI tracking. Campaign Reporting & Dashboards: Build self-serve dashboards for leadership and campaign owners. Cross-Functional Collaboration: Align with Sales Ops and RevOps to ensure full-funnel visibility. Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience. YOUR PROFILE Must-Have-Skills: At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment. Strong understanding of marketing automation, attribution models, CRM systems (e.g., HubSpot) . Experience building dashboards (e.g., Looker Studio, Tableau, GA) and working with performance KPIs. Familiarity with paid media platforms (Google Ads, Meta, LinkedIn) . Strong analytical skills and a data-driven mindset. Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis. Excellent communication and collaboration skills. You are willing to come to our office in Hamburg regularly #LI-Hybrid Nice-to-Have: Experience in B2B SaaS , particularly with PLG or inbound marketing models . Knowledge of the crafts/trades market in Europe. Experience preparing marketing systems for multi-language or multi-region expansion . WHY PLANCRAFT? Join us not only for a job, but for a mission! Our Team: We are a team of passionate, committed individuals who are determined to realize our vision. Influenc e: Take direct responsibility and have a say in a flat-hierarchy company. Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today. Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success. Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology. Location: Our central office is located in Hamburg's vibrant Schanze district. Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year. Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events Relocation bonus: We provide financial support for your move to Hamburg to join our team. International environment: Our team comes from all over the world, which is why we communicate internally in English. WE WANT YOU!

Qualifikation: Arbeitskräfte

Verdienst:: n.a.

Bewerbung an: plancraft GmbH
Am Strandkai 1
De 20457 Hamburg

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